privacy-terms
Privacy + terms
E-E-A-TImpact: Standard
What we measure
Linked privacy policy + terms of service from every page.
Why it matters for AI citation
YMYL (Your-Money-Your-Life) categories require these — and engines treat them as legitimacy signals everywhere.
How to fix
Footer-link privacy and terms on every page. Real pages, not coming-soon stubs.
Source
Google YMYL + E-E-A-T guidelines
Category
E-E-A-T
Google's framework for Experience, Expertise, Authoritativeness, Trustworthiness. First-person evidence, case studies, author credentials, brand entity in Wikidata, press mentions, privacy policy, contact info.
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