case-study-evidence
Case study evidence
E-E-A-TImpact: Medium
What we measure
Named customer outcomes, numbers, or before/after evidence in-line.
Why it matters for AI citation
Case studies are the highest-conversion E-E-A-T signal — prove it, don't just claim it.
How to fix
Name one customer. Quote one outcome with numbers. 'We helped X go from Y → Z.'
Source
Google E-E-A-T guidelines
Category
E-E-A-T
Google's framework for Experience, Expertise, Authoritativeness, Trustworthiness. First-person evidence, case studies, author credentials, brand entity in Wikidata, press mentions, privacy policy, contact info.
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