outbound-authority-links
Outbound authority links
AuthorityImpact: Medium
What we measure
Links to .edu, .gov, Wikipedia, peer-reviewed journals, or top-tier news sources.
Why it matters for AI citation
Linking out to trusted sources transfers authority backwards (citation graph effect).
How to fix
Cite primary sources with real <a> tags, not bare-text references. Aim for 2–3 per long page.
Source
GEO paper §4.2 + Anthropic retrieval docs
Category
Authority
Whether your page reads as authored by an expert, citing real sources. Bylines, citations, statistics, quotations, freshness, technical terms.
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