freshness
Freshness
AuthorityImpact: Standard
What we measure
Date modified within the last 365 days.
Why it matters for AI citation
Stale content gets downranked for time-sensitive queries. Re-publishing dates resets the clock.
How to fix
Refresh top pages at least annually. Bump dateModified when you do.
Source
Google freshness algorithm docs
Category
Authority
Whether your page reads as authored by an expert, citing real sources. Bylines, citations, statistics, quotations, freshness, technical terms.
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