h1-quality
H1 quality
StructureImpact: Medium
What we measure
Exactly one H1, length 20–70 chars, contains a primary query token.
Why it matters for AI citation
AI engines treat H1 as the page's claim — multiple H1s confuse the topical model.
How to fix
One H1 per page, descriptive, 30–60 chars, includes the page's primary topic.
Source
Google SGE crawler docs
Category
Structure
How parseable your page is to an AI engine. Schema, headings, lists, tables, alt-text, OG meta. The substrate that makes everything else legible.
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