canonical
Canonical URL
TrustImpact: Standard
What we measure
<link rel=canonical> pointing to the page's preferred URL.
Why it matters for AI citation
Without canonical, AI engines may split citations across duplicate URLs and downrank each.
How to fix
Add <link rel=canonical href=…> to every page. Self-canonical on canonical pages.
Source
Google canonical docs
Category
Trust
Crawl-time + share-time trust signals: HTTPS, canonical, viewport, AI-bot access via robots/llms.txt, Twitter card, meta description.
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