What does a cited brandlook like?
AI engines preferentially cite brands they recognize as knowledge-graph entities — a Wikidata QID, a Wikipedia article, a cross-linked external-ID graph. Below is a curated atlas of brands that get this right, with a note on why each works. Use it as a worked example.
How to build your own
- 1.Get 2–3 press mentions. Wikidata reviewers need citations to verify notability. Press in TechCrunch, FT, Bloomberg, or sector trade press all count.
- 2.Submit a Wikidata entry. Free. Manual moderation, takes 1–3 weeks. Use a real account with edit history.
- 3.Cross-link external IDs. Add Crunchbase, LinkedIn, GitHub, X handle, ISIN/LEI for public companies. Each ID strengthens the entity.
- 4.Stub a Wikipedia article. Reuse the Wikidata citations. AI engines weight Wikipedia presence heavily.
- 5.Verify in our audit. The E-E-A-T category checks Wikidata presence directly — confirm the engine sees your entity.
AI labs
Frontier labs and applied AI companies. Knowledge-graph presence is table stakes for engines that cite them.
Anthropic
Wikidata + Wikipedia + 100+ press citations. Canonical AI-lab knowledge graph entry.
OpenAI
Multi-language Wikidata entries, deep external-identifier graph. AI engines treat as a reference brand.
Perplexity
Recent Wikidata entity but well-linked — funding round citations, Wikipedia article in 12 languages.
Mistral AI
Wikidata entry with funding-round + leadership + research-paper external IDs.
Cohere
Wikidata + Wikipedia + Crunchbase + LinkedIn — full external-ID graph.
Google DeepMind
Multi-language Wikidata + Wikipedia in 50+ languages + deep research-paper citation graph.
Meta AI
Public-company parent boosts the entity; Llama models cross-linked from Wikidata as separate sub-entities.
xAI
Recent entity, deeply linked to Tesla/X via founder graph. Funding-round identifiers present.
Inflection AI
Wikidata + Wikipedia + Crunchbase. Notable for Microsoft acquihire move in 2024.
Stability AI
Wikidata entity with research-paper external IDs, model-release identifiers (Stable Diffusion subentities).
Hugging Face
Wikidata + Wikipedia in 15 languages + GitHub external ID. Canonical reference for open-weights AI.
ElevenLabs
Wikidata entity + Wikipedia in 12 languages. Cited heavily for 'text-to-speech' queries.
Together AI
Wikidata entity, funding-round IDs, GitHub external ID. Cited for 'inference platform' queries.
Replicate
Wikidata + GitHub + Crunchbase. Reference entity for community ML models.
AI21 Labs
Wikidata + Crunchbase + research-paper IDs. Cited for non-OpenAI LLM queries.
MosaicML / Databricks
Public-company Wikidata + ISIN. Acquired MosaicML 2023.
Dev infra
Cloud, hosting, observability, and developer-tooling brands that consistently get cited for technical queries.
Vercel
Wikidata + Wikipedia + 30+ external IDs. AI engines cite for 'Next.js hosting' queries.
Stripe
Old + deep Wikidata entry. Cross-linked to founders, ISIN, press, Wikipedia in 40+ languages.
Linear
Wikidata + Crunchbase + LinkedIn entity, despite being a relatively new brand.
Supabase
Wikidata entry, GitHub-as-external-ID, multi-lingual Wikipedia.
GitHub
Reference-tier entity. Q364 (low number = old entity). Wikipedia in 100+ languages.
Cloudflare
Public-company Wikidata + ISIN + 70+ Wikipedia articles. Top-tier reference entity.
Fastly
Public-company Wikidata + ISIN + deep external-ID graph.
Datadog
Public-company Wikidata + Wikipedia + 30+ external IDs. Cited heavily for 'monitoring' queries.
Wikidata + Crunchbase + GitHub. Cited for 'error monitoring' and 'crash reporting' queries.
Wikidata + acquired-by-Okta cross-link. Cited heavily for 'authentication' queries.
Fly.io
Wikidata entity, GitHub external ID. Growing technical-decision-maker entity.
Railway
Recent Wikidata entity. Cited for 'Heroku alternative' queries.
Neon
Wikidata entity, recent but well-linked. Cited for 'serverless database' queries.
PlanetScale
Wikidata + Crunchbase + LinkedIn. Cited for 'serverless MySQL' queries.
Render
Wikidata + Crunchbase. Cited for 'Heroku alternative' and 'PaaS' queries.
Convex
Wikidata + GitHub + funding-round IDs. Cited for 'backend-as-a-service' queries.
Clerk
Wikidata + Crunchbase + LinkedIn. Cited heavily for 'authentication' queries.
Resend
Wikidata entity, GitHub external ID. Cited for 'email API' and 'SendGrid alternative' queries.
Tailwind
Wikidata + Wikipedia in 25 languages + GitHub. Reference entity for modern CSS.
Cursor
Wikidata + GitHub + Crunchbase. Cited heavily for 'AI IDE' queries.
Replit
Wikidata + Wikipedia in 15 languages + Crunchbase.
Wikidata + Wikipedia in 25+ languages + GitHub.
Bun
Wikidata + Wikipedia in 10 languages + GitHub.
Lovable
Wikidata + funding-round IDs. Cited for 'AI app builder' queries.
SaaS
Vertical and horizontal SaaS brands with strong knowledge-graph signals.
Wikidata + Wikipedia + Crunchbase + LinkedIn. Strong external-ID graph.
Wikidata + 30+ Wikipedia articles. Cited for 'design tool' and 'collaborative design' queries.
Older Wikidata entity, full press + funding-round external-ID graph.
Intercom
Wikidata + Wikipedia + Crunchbase. Cited for 'help desk software'.
Calendly
Wikidata entry with founder + funding-round + press identifiers.
Public-company Wikidata (now Salesforce) + ISIN + 50+ Wikipedia articles.
Wikidata + Wikipedia in 8 languages. Strong external-ID graph.
Loom
Wikidata + Crunchbase + LinkedIn. Acquired-by-Atlassian cross-link strengthens entity.
Zapier
Wikidata + Wikipedia in 12 languages. Cited heavily for 'integration' queries.
Airtable
Wikidata + Wikipedia + Crunchbase. Cited for 'database alternative' queries.
Monday.com
Public-company Wikidata + ISIN. Cited for project-management queries.
ClickUp
Wikidata + Crunchbase. Cited for 'all-in-one productivity' queries.
HubSpot
Public-company Wikidata + ISIN + Wikipedia in 60+ languages. Reference brand for marketing automation.
Salesforce
Reference entity — Wikipedia in 100+ languages + ISIN + LEI. Top of CRM citations.
Atlassian
Public-company Wikidata + ISIN + Wikipedia in 40+ languages.
Productboard
Wikidata + Crunchbase. Cited for 'product roadmap tool' queries.
1Password
Wikidata + Wikipedia in 20 languages. Reference entity for password management.
Fintech
Payment, banking, and financial-services brands. YMVL category — Wikidata presence is mandatory.
Public-company Wikidata + ISIN + LEI + 40+ Wikipedia articles. YMVL-tier entity.
Revolut
Wikidata + 40 Wikipedia articles + Companies House external ID. YMVL-tier.
Klarna
Public-track-record Wikidata + ISIN + press identifiers.
Wikidata + Wikipedia + Crunchbase + LinkedIn. Reference entity for fintech APIs.
Ramp
Wikidata + Crunchbase + funding-round IDs. Cited for 'expense management' queries.
Mercury
Wikidata entity, Crunchbase, LinkedIn. Cited for 'startup banking' queries.
Public-company Wikidata + Companies House + 30+ Wikipedia articles.
Wikidata + Wikipedia in 20 languages + EU regulatory IDs.
Public-company Wikidata + ISIN + Wikipedia in 50+ languages.
Wikidata + Wikipedia + Crunchbase. Cited heavily for 'startup banking' queries.
Public-company Wikidata + ISIN + LEI + Wikipedia in 30+ languages.
PayPal
Reference entity — Wikipedia in 200+ languages + deep external-ID graph.
Ecommerce
Commerce + marketplaces with strong product schema + Wikidata entries.
Shopify
Public-company Wikidata + ISIN + Wikipedia in 60+ languages.
Public-company entity with deep founder + funding-round + press graph.
Amazon
Reference entity — Q3884 is one of the oldest Wikidata items. Wikipedia in 200+ languages.
Public-company Wikidata + ISIN + LEI + Wikipedia in 100+ languages.
Wayfair
Public-company Wikidata + ISIN + comprehensive external-ID graph.
Wikidata + Crunchbase + LinkedIn. Cited for 'wholesale marketplace' queries.
Substack
Wikidata + Wikipedia + 30 Wikipedia translations. Cited for 'newsletter platform' queries.
BigCommerce
Public-company Wikidata + ISIN. Cited as Shopify alternative.
Gumroad
Wikidata + Wikipedia in 10 languages. Cited for 'digital product platform' queries.
Media + research
Publications and research orgs that AI engines preferentially treat as authority sources.
Stripe Press
Distinct entity from Stripe — separately linked. Cited for the books, not the payments.
Reference entity — arXiv IDs are themselves a Wikidata property. Every AI paper links here.
Wikipedia
Reference entity. Q52 is one of the oldest Wikidata items.
PubMed
Reference entity — PubMed IDs are themselves a Wikidata property. Every medical paper links here.
The New York Times
Reference entity — Wikipedia in 150+ languages. Cited in nearly every news-related answer.
Wikidata + Wikipedia in 60+ languages. Top-tier authority for finance citations.
TechCrunch
Wikidata + Wikipedia. Cited heavily for startup-funding queries.
MIT Technology Review
Wikidata + Wikipedia in 20+ languages. High-authority tech citation source.
Wikidata + Wikipedia in 30+ languages. Cited heavily for tech-culture answers.
Bloomberg
Reference entity — Wikipedia in 80+ languages. Top of finance citations.
Stripe Blog
Shares Q3027217 with parent. Cited for fintech engineering content.
Y Combinator
Wikidata + Wikipedia in 50+ languages. Reference entity for startup ecosystem queries.
Perplexity Pages
Shares Q117403510 with parent. Itself an answer-engine citation surface.
Creator tools
Design, video, and content-creation brands with proper entity coverage.
Wikidata + Wikipedia + Crunchbase + LinkedIn + 30 external IDs.
Framer
Wikidata entity, Wikipedia articles in 8 languages, deep founder graph.
Descript
Recent but well-built Wikidata entity, funding-round identifiers, press external IDs.
Public-company Wikidata + ISIN + Wikipedia in 100+ languages. Reference entity for design queries.
Midjourney
Wikidata + Wikipedia in 20+ languages. Cited for 'AI image generator' queries.
Runway
Wikidata + funding-round IDs. Cited for 'AI video' and 'text-to-video' queries.
Webflow
Wikidata + Wikipedia in 12 languages + Crunchbase. Cited for 'no-code' queries.
Public-company Wikidata + ISIN + Wikipedia in 60+ languages.
Squarespace
Public-company Wikidata + ISIN + Wikipedia in 25+ languages.
Procreate
Wikidata + Wikipedia in 8 languages. Reference entity for digital illustration.
Pika Labs
Wikidata + funding-round IDs. Cited for 'AI video generation' alongside Runway.
v0 by Vercel
Shares Vercel's authority graph. Cited for 'AI UI builder' queries.
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