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Watchtower · continuous AEO monitoring

One-shot audits are diagnostics.Watchtower is the loop.

Citation share moves continuously. Engines update weights. Competitors ship schema. New content goes live. Watchtower re-runs the 47-signal rubric across your portfolio every week, persists the history, and alerts you the moment something drops.

See self-serve pricing Or have us run the loop for you →

How it works

Four primitives. Register a portfolio, the platform handles the rest.

  1. Register a portfolio of domains

    01

    Your brand, the competitors that matter, and any subdomain or microsite worth watching. No cap on portfolio size in paid tiers.

  2. Continuous re-audit

    02

    Weekly probe across every registered domain. Same rubric, same methodology, different week. Score-over-time history persists per (domain, rubric-version).

  3. Score-drop alerts

    03

    When your score drops 5+ points week-over-week, you get a Slack/webhook/email alert with the specific signal that moved. You don't find out at the next quarterly review.

  4. Competitive view

    04

    Side-by-side score and trend per competitor. When a competitor adds Wikidata entity or ships FAQ schema, you see the delta — and where they're now beating you on the rubric.

Alert kinds you actually get

We don't alert on noise. The thresholds default to material movements, configurable per portfolio.

Score drop

Your domain dropped 8 points week-over-week. JSON-LD signal flipped from pass to fail.

Competitor lift

competitor.com gained 12 points. They added FAQPage schema across 6 pages.

Rubric tier flip

Wikidata brand-entity signal flipped from fail to pass. New citation eligibility window.

Where Watchtower sits in the product

Different surfaces serve different stages of intent. Watchtower is the continuous-monitoring layer; the other surfaces stay free + open.

SurfaceWhat it doesCadence
/auditOne-shot diagnostic. Snapshot grade for a single (URL, query) pair.On-demand
/grade/[domain]Public quick grader. 8-signal homepage check.Cached 24h
/leaderboardPublic ranking of category-leading brands.Every 6h
WatchtowerContinuous monitoring across your portfolio with drop alerts.Weekly per domain

Move from one-shotto closed-loop.

Self-serve from $20/month. Or hand the loop to us — see the Done-for-You engagement shapes.

Self-serve plans Done-for-You →