iana.org

The queue, ranked by leverage

Leverage = weight × (1 − score). We pick the failing signals that move your AEO score the most per fix. Ship from #1 down — the order is the priority.

1. 1

   Meta description

   Trust

   Effort: 30 min·Score: 0/100·Leverage: +35 pts

   Current state: No meta description.

   Action

   Add a `<meta name="description">` summarising the page in 120-160 characters.

2. 2

   Outbound links to authoritative sources

   Authority

   Effort: 2-4 hrs·Score: 0/100·Leverage: +16 pts

   Current state: 0 links to authoritative domains (.edu, .gov, named sources).

   Action

   Add 2-3 outbound citations to .edu / .gov / known publishers. The GEO paper measured this as the #2 citation-lift factor.

3. 3

   Canonical URL

   Trust

   Effort: 30 min·Score: 0/100·Leverage: +15 pts

   Current state: No canonical link element.

   Action

   Add `<link rel="canonical" href="...">`. Engines use it to de-duplicate competing URLs for the same content.

4. 4

   Inline citations and attributions

   Authority

   Effort: 2-4 hrs·Score: 0/100·Leverage: +14 pts

   Current state: 0 bracketed citations + 0 attribution phrases (per 200 words: 0%).

   Action

   Add inline citations ([1], [2]) or attribution phrases ("according to X"). GEO factor #1 for credibility-weighted citation.

5. 5

   Mega-page coverage (what/who/how/pricing)

   Content

   Effort: 1-2 days·Score: 0/100·Leverage: +14 pts

   Current state: 0/4 facets covered (what ✗, who ✗, how ✗, pricing ✗).

   Action

   Cover what / who / how / pricing in the same URL. Chatoptic's 75k-page study found the top 4.8% of repeatedly-cited pages share this single-URL completeness.